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Social Mobilization Network - an overview

Social Mobilization Network - an overview

On 27 March 2014, after three years without any polio case, India was officially certified polio free. India’s incredible achievement was the result of strong leadership and commitment of the Government of India and core polio partners: UNICEF, WHO, Rotary International and US Center for Disease Control and Prevention (CDC), CORE and donors such as Bill and Melinda Gates Foundation, USAID and Japan. Ultimately, it was the determination by all to reach every single child and community ownership that has kept India polio free. The United Nations Children’s Fund (UNICEF) polio program focuses on reaching the most vulnerable, migrant, mobile, underserved and marginalized children in high risk and hard to reach communities. UNICEF’s Social Mobilization Network (SMNet) with over 7,300 community mobilizers and around 55,000 influencers have worked tirelessly to make India polio free. Every national polio round, the SMNet reaches 2.2 million children in some 3 million households. In 2014, transit vaccination teams vaccinated 100,000 children on trains and over 2.5 million children at festivals. In the post certification era, UNICEF continues to work closely with the Government and other partners to maintain zero polio and boost immunity through routine immunization, polio vaccination and other convergent health initiatives.
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India Polio Program Transition and Legacy in Action

India Polio Program Transition and Legacy in Action

The India Polio Program is an amazing public health achievement that many did not think possible in 2009 with India contributing over half of the global polio cases. With polio free certification in 2014, India is now poised to take on the crucial challenge of applying the legacy of the polio program to other convergent health strategies, and to other locations in India. The state governments are preparing to transition polio assets such as the Social Mobilization Network (SMNet) to a government owned, funded and managed setup. The program is transitioning in scope programmatically, geographically, financially and in its human resources management. We are witnessing legacy in action on the ground, applying these assets in routine immunization (RI) and other convergent activities, and documenting the lessons for India and global learning.
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India's Triumph Over Polio - Successful Strategies for Stopping Polio in India

India's Triumph Over Polio - Successful Strategies for Stopping Polio in India

Overview of the key strategies: Leadership and Partnerships: Leadership and commitment at the national, state and local government levels with role clarity among core polio partners to avoid duplication and maximize synergies; and strong partnerships built on trust with local religious leaders, community influencers, NGOs and the media. This made it a people’s program. Planning and Strategizing: Using data to identify and map continually missed groups and communities; and ensuring micro-plans reach every household and every child.
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Polio Communicaton Strategy

Polio Communicaton Strategy

A document on UNICEF 2010-2013 Polio Communication Strategy, detailing strategic communication aproaches for polio eradication in India. This strategy is the roadmap for communication support to push through the “final inch” of the programme in India – and to cross the threshold to eradication.
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Date Notification Poster - with Chief Minister of West Bengal

Date Notification Poster - with Chief Minister of West Bengal

A date notification poster showing the Chief Minister of West Bengal giving polio drops to a child. The main caption says, 'Polio Sunday. Keep your child healthy'. The date of the next polio round is given below (here 19 February 2012). The message below reads, "Protect your child from polio. Till 5 years of age, give your child polio drops every time".
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JPEG Poster
Slides on Media Tonality - Uttar Pradesh

Slides on Media Tonality - Uttar Pradesh

These are some sample slides from Uttar Pradesh about the in-depth media analysis done in the polio programme. They reflect the current reporting trends on the polio programme at national/state level – whether the stories were positive, negative or neutral. It helps the evaluate issues, messages, advocates and critics of the polio eradication programme, providing answers to questions such as, how are polio and related issues communicated through the print media, what is working and what is not, who are the civil society spokespersons, what are the issues coming up on the media horizon that can be synchronized with the programme, what are the factors that can affect coverage of the programme, etc. It helps understand trends and shifts in perceptions of journalists and opinion makers. Together these elements give valuable insights in identifying communication opportunities and accordingly formulate strategic interventions for improved media and advocacy interventions on polio and related issues.
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PDF Slide
Hoarding on Polio - with Bihar Chief Minister

Hoarding on Polio - with Bihar Chief Minister

A hoarding on polio with the Bihar Chief Minister giving polio drops to a child. The message reads, "Our goal - a polio free Bihar". The polio campaign logo is given at the right side bottom which reads, "Protection from polio. Two drops for my child, every time".
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JPEG Hoarding
Press Advertisement (Bihar Sub-National Immunization Round)

Press Advertisement (Bihar Sub-National Immunization Round)

A press advertisement on the polio Sub-National Immunization round in Bihar. It carries images of the Bihar Chief Minister, Deputy Chief Minister and Health Minister. The main message reads, "Our goal - a polio free Bihar". The graph shows the decline in polio cases in Bihar, and the message beneath reads, "Get every child under 5 years polio drops and contribute in rooting out polio". Names of the districts covered during the polio round are given at the bottom.
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JPEG Print Ad
Press Advertisement - Appeal by Indian Medical Association and West Bengal Academy of Pediatrics

Press Advertisement - Appeal by Indian Medical Association and West Bengal Academy of Pediatrics

A press advertisement on polio by Indian Medical Association (IMA) and West Bengal Academy of Pediatrics (WBAP). The ad ran in prominent West Bengal dailies during polio rounds in 2011 and 2012 as a response to the last polio case reported from West Bengal. It talks about the Polio situation in India and how we are poised to eradicate it. It calls upon parents and caregivers to get their children upto 5 yrs immunized against polio. The date of the polio round (in this case 29 May) and specific areas where the polio round will take place are given in the ad. It also talks about routine immunization and the importance to get children under 5 years routinely vaccinated. It is signed off by State Chairperson, IMA (West Bengal Chapter) and WBAP (Chairperson and Honorary Editor).
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JPEG Print Ad
Radio PSA (Popular Programme Format)

Radio PSA (Popular Programme Format)

A radio public service announcement (PSA) on polio along the format of a popular radio programme. The voiceover reads out children’s names saying, “All these children have thanked their parents for saving them from Polio. Real champions protect their children under 5 years of age from polio by giving polio drops every Polio Sunday, and help eradicate this incurable disease”. The last message says, “Two drops of life, your child every time”. This PSA was developed as part of the emergency response to the last polio case reported from West Bengal in 2011 and later dubbed in other regional languages.
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WAV Audio
Radio PSA (Excuses)

Radio PSA (Excuses)

A radio PSA with four women giving different excuses for not giving polio drops to their children. First woman: I gave polio drops to Shameem last time, so I am skipping this one… second woman: My daughter has diarrhoea , otherwise I would have definitely taken her.” Third woman says, “Even my son has a cold & cough, that’s why I…” Fourth woman: I already gave Munni drops from a hospital recently, besides she is too small, otherwise I too would have given her … The voiceover then says, “Stop giving excuses. Be responsible – because real champions protect their child of up to five years of age from polio, by giving polio drops every Polio Sunday, and help eradicate this incurable disease”. The last message says, “Two drops of life, your child every time”. This PSA was developed as part of the emergency response to the last polio case reported from West Bengal, and later dubbed in other regional languages.
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WAV Audio
Radio PSA (Polio Has No Cure)

Radio PSA (Polio Has No Cure)

Radio PSA on polio where a mother says confidently, while kids chatter in the background – “When my son has high fever, he gets well with the doctors medicine…. When he gets hurt, I apply medicine on his wounds… and when he has cough, I give him tulsi (basil) leaves…” Popular Bollywood actor Amitabh Bachchan’s voice says, “Yes. All this is fine, but if your child gets polio, then your home remedies and doctors’ medicines won’t be able to help….and then your child may not be able to walk for the rest of his life. So give your child two drops for the first five years. Remember- Polio has no cure, two drops every time is the right protection”.
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MP3 Audio
Radio PSA (Incomplete Love)

Radio PSA (Incomplete Love)

Radio PSA on polio where the male voice asks, “Do you give your child incomplete love? Like, washing one foot, leaving the other feet unwashed…. Make them wear only one side of the shirt ….. Give food but half cooked ……. Is it right to give such incomplete love? Similarly, is it right not to give polio drops every time to your child?” Popular Bollywood actor Amitabh Bachchan’s voice says, “If you miss the dose even once and polio attacks your child, he may not be able to walk for the rest of his life. Your love is complete only when your child gets polio drops every time, for the first five years.”
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MPG Audio
TV PSA - with Polio Affected Mobilizer Amit Kishore

TV PSA - with Polio Affected Mobilizer Amit Kishore

A TV Public Service Announcement on polio which shows a polio afflicted mobilizer Amit Kishore telling his own story. Amit is from Patna, Bihar in India. He says, “As a child when I had cough or cold, my mother’s home remedies immediately helped …. When I got hurt, father would apply ointment on the wound… When I had fever, the doctor’s medicine would make me better…..but when I got afflicted by polio, my parents all attempts to treat me failed. I do not want this to happen to your child, so that’s why I am here today.” Amit is at a polio booth mobilizing parents to get their children two drops of the oral polio vaccine. He is greeted by Amitabh Bachchan, popular Bollywood actor who says, “Lets root out polio. Get your child two drops every time till the age of 5 years”.
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MPG Video
Media Fact Sheet - On Polio in India

Media Fact Sheet - On Polio in India

A fact sheet on the 'Polio Situation Update in India' with latest facts, figures, data and strategies adopted and implemented by the India Polio Eradication Programme. This is shared with print and electronic media personnel during the media workshops.
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PDF Document
Workshop Agenda - for Radio Jockeys and Radio Producers

Workshop Agenda - for Radio Jockeys and Radio Producers

A draft workshop agenda for Radio Jockeys and Programmers of All India Radio (Primary Government Radio Channel) and private FM channels - An Interactive, ‘Hands-on skill-building’ & Experience Sharing Initiative.
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PDF Document
Workshop Agenda - for Print Media Journalists

Workshop Agenda - for Print Media Journalists

A draft agenda for a media workshop - an Interactive, ‘Hands-on skill-building’ & Experience Sharing Initiative - with print media journalists.
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PDF Document
Cinema Slide 2 - with Amitabh Bachchan

Cinema Slide 2 - with Amitabh Bachchan

Cinema slide on polio with Bollywood star Amitabh Bachchan. The slogan reads ‘polio has no cure, two drops every time is the right protection’. The polio campaign logo is given at the right side top which reads, ‘protection from polio, two drops for my child every time’. Along the bottom it reads ‘first five years, give your child two drops every time’.The same message is repeated in both Hindi and Urdu. This slide is displayed by cinema halls before or during the interval break, during a polio round. Primary message: polio vaccination
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JPEG Slide
Cinema Slide 1 - with Amitabh Bachchan

Cinema Slide 1 - with Amitabh Bachchan

Cinema slide on polio with Bollywood star Amitabh Bachchan. The slogan reads ‘your love is complete only when your child gets polio drops every time’. The polio campaign logo is given at the left side top which reads, ‘protection from polio, two drops for my child every time’. Along the bottom it reads ‘first five years, give your child two drops every time’. This slide is displayed by cinema halls before or during the interval break, during a polio round. Primary message: polio vaccination
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JPEG Slide
Date Notification Poster 2 - with Amitabh Bachchan

Date Notification Poster 2 - with Amitabh Bachchan

Street poster with Bollywood star Amitabh Bachchan advertising a polio immunization round. The slogan reads ‘polio has no cure, two drops every time is the right protection’. The date of the round is given at the top left corner (in this specific case 26-31 June). Along the bottom it reads ‘first five years, give your child two drops every time’. On top right is the polio campaign logo which reads, “protection from polio, two drops for my child every time”. Primary message: polio vaccination
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JPEG Poster
Date Notification Poster 1 - with Amitabh Bachchan

Date Notification Poster 1 - with Amitabh Bachchan

Street poster with Bollywood star Amitabh Bachchan advertising a polio immunization round. The slogan reads ‘your love is complete only when your child gets polio drops every time’. The date of the round is at the top left corner. Along the bottom it reads ‘first five years, give your child two drops every time’. On top right is the polio campaign logo which reads, “protection from polio, two drops for my child every time”. Primary message:polio vaccination
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JPEG Poster
Cricketers Poster

Cricketers Poster

Street poster with three famous Indian cricketers (Mohd Kaif, R P Singh and Suresh Raina) advertising a polio immunization round. It reads '28 June, Polio Sunday, give two drops of life everytime'. Primary message: polio vaccination
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JPEG Poster
TV PSA - with Amitabh Bachchan and Cricketers

TV PSA - with Amitabh Bachchan and Cricketers

TV PSA with Bollywood star Amitabh Bachchan and National Cricketers advertising the Polio Sub-National Immunization Day on 1st March 2009. In this film, they call on people to take their children under 5 years to the polio booth on 1st March and get them 2 drops of life. Primary message: polio vaccination
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WMV Video
Radio PSA (Sub-National Immunization Day)

Radio PSA (Sub-National Immunization Day)

Radio PSA advertising the date of the polio round (in this case 16-20 Nov Sub-National Immunization Day). The message says, “Every child, every time, two drops of life. Root out polio. Definitely get your child under 5 years polio drops during the polio round from 16-20 Nov”. Primary message: polio vaccination
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WMA Audio
TV PSA (sisters-in-law)

TV PSA (sisters-in-law)

TV PSA advertising the polio round, showing two sisters-in-law in a conversation. One of them says, “No roads, no sanitation and so much expenditure on a polio booth”, to which the elder sister-in-law with a baby says, “If my baby is unable to walk, then what is the use of a proper road. So I will take my baby to the polio both every time”. Primary message: polio vaccination
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WMV Video
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